Privacy Policy

This Privacy Policy ("Policy") describes how 7ppp ("we", "us", "our" or the "Platform") collects, processes, stores, shares and protects personal data relating to users ("you" or "your") of the website accessible at https://7ppp.cam and all associated pages, features and services.

7ppp is an English-language online gaming information and guide platform serving the Pakistan market. Our content covers sports betting, live casino, cricket wagering, PKR payment guidance and responsible-gambling education. The Platform is intended for informational and educational purposes only. 7ppp is not a gambling operator and does not accept bets or wagers.

We are committed to handling personal data responsibly, transparently and in accordance with applicable data-protection legislation. This Policy is written in plain, professional English so that users from Karachi to Islamabad — and everywhere in between — can understand precisely how their data is handled.

The following terms have the meanings set out below throughout this Policy:

• "Personal Data" — any information relating to an identified or identifiable natural person. This includes, but is not limited to, name, email address, IP address, device identifiers and usage data.
• "Processing" — any operation performed on Personal Data, including collection, storage, use, disclosure, transfer or deletion.
• "Data Controller" — the entity that determines the purposes and means of processing Personal Data. 7ppp is the Data Controller in respect of Personal Data collected through the Platform.
• "Data Processor" — a third party that processes Personal Data on behalf of the Data Controller, under a data-processing agreement.
• "Cookies" — small text files placed on your device by a website to store information about your browsing session or preferences.
• "User" — any natural person who accesses or uses the 7ppp Platform.
• "Consent" — a freely given, specific, informed and unambiguous indication of a User's agreement to the processing of their Personal Data for a stated purpose.
• "Sensitive Personal Data" — a subset of Personal Data warranting additional protection, including health information, financial account credentials and biometric data.

7ppp is the Data Controller for all Personal Data collected through the Platform. As Data Controller, 7ppp determines the purposes for which Personal Data is processed and the means by which that processing is carried out.

Where 7ppp engages third-party service providers — for example, analytics providers, infrastructure providers or customer-support tools — those providers act as Data Processors under written agreements that restrict their use of Personal Data to the purposes specified by 7ppp.

7ppp collects only the Personal Data that is reasonably necessary to operate the Platform, respond to support enquiries and improve the quality of our content. The categories of Personal Data we may collect are as follows:

7ppp does not intentionally collect Sensitive Personal Data (such as health, financial account details, biometric or government ID data) unless you voluntarily provide such information in a support enquiry. Where Sensitive Personal Data is received, it will be handled with enhanced care and deleted once the relevant enquiry is resolved, unless retention is required by law.

Personal Data is collected through the following methods:

• Direct Submission: When you register an account, complete a support request form, submit feedback or contact us via email, you provide Personal Data directly to 7ppp.
• Automated Collection: When you browse the Platform, technical and usage data is automatically collected through server logs, cookies and similar technologies. This happens whether or not you are a registered user.
• Third-Party Analytics: 7ppp may use third-party analytics tools that collect aggregated, anonymised usage data to help us understand how Pakistani users navigate the Platform. These tools operate under data-processing agreements and are not permitted to use the data for their own independent purposes.
• Support Interactions: When you contact us via live chat or email, the content of those interactions is recorded for quality assurance, training and continuity of support purposes.

Where applicable data-protection legislation requires a legal basis for the processing of Personal Data, 7ppp relies on one or more of the following bases:

• Contractual Necessity: Processing required to perform our obligations under these Terms, including operating your account, responding to support requests and verifying your eligibility to use the Platform.
• Consent: Where you have provided clear, informed consent — for example, to receive marketing communications or to permit non-essential cookies. Consent may be withdrawn at any time without detriment.
• Legitimate Interests: Processing necessary for 7ppp's legitimate business interests, including preventing fraud, improving platform performance, ensuring platform security and analysing aggregate usage patterns — provided those interests are not overridden by your fundamental rights and freedoms.
• Legal Obligation: Processing required to comply with applicable legal obligations, including regulatory enquiries, fraud investigations or court orders.

7ppp uses the Personal Data we collect for the following purposes:

• To create, manage and maintain your account on the Platform;
• To verify your identity and age in compliance with our eligibility requirements;
• To process and respond to support requests, enquiries and feedback;
• To send transactional communications relating to your account, including security alerts and verification messages;
• To send marketing communications and promotional content, where you have given explicit consent;
• To analyse Platform usage patterns to improve content quality and user experience — including ensuring that content about PKR payment methods, cricket betting markets and responsible gambling is relevant and useful to Pakistani readers;
• To detect, investigate and prevent fraudulent activity, security breaches and misuse of the Platform;
• To comply with applicable legal obligations and respond to lawful requests from public authorities;
• To enforce these Terms and our other policies.

We do not use your Personal Data to build profiles for the purpose of selling targeted advertising to third parties, nor do we use it for any automated decision-making that produces legal or similarly significant effects on you without human review.

7ppp does not sell, rent or trade Personal Data to unaffiliated third parties for their own commercial purposes. Personal Data may be disclosed in the following limited circumstances:

• Service Providers: We engage carefully vetted Data Processors — such as cloud hosting providers, analytics platforms, email delivery services and customer-support tools — who process Personal Data solely on our instructions under data-processing agreements.
• Legal Compliance: We may disclose Personal Data where required to do so by applicable law, court order, regulatory authority or governmental request. We will notify you of such disclosure where legally permitted.
• Business Transfers: In the event of a merger, acquisition, asset sale or corporate restructuring involving 7ppp, Personal Data may be transferred to the successor entity, subject to the same privacy protections as described in this Policy. You will be notified of any such change.
• Protection of Rights: We may disclose Personal Data where necessary to protect the rights, property or safety of 7ppp, our users or the public, including for the purpose of fraud prevention and detection.

7ppp uses cookies and similar technologies (such as local storage and session tokens) to operate the Platform effectively and to improve your experience. The categories of cookies we use are:

You can manage or delete cookies through your browser settings at any time. Most modern browsers allow you to block all cookies, block third-party cookies only, or clear cookies already stored on your device. Please note that disabling essential cookies will affect the usability of the Platform.

7ppp does not use advertising cookies or allow third-party advertising networks to place tracking cookies on this Platform.

7ppp retains Personal Data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law. Our general retention principles are as follows:

• Account Data: Retained for the duration of your account and for a reasonable period thereafter to allow for account reactivation requests or to comply with post-closure legal obligations.
• Support Communications: Retained for up to 24 months from the date of the last interaction, unless a longer period is required for legal or compliance purposes.
• Technical & Usage Data: Retained in anonymised or aggregated form for analytical purposes. Identifiable technical data (such as IP address logs) is typically retained for no longer than 12 months.
• Legal Obligations: Certain data may be retained for longer periods where required by law, regulation or a legitimate legal claim.

When Personal Data is no longer required, it is securely deleted or irreversibly anonymised in accordance with our internal data-deletion procedures.

7ppp implements appropriate technical and organisational measures to protect Personal Data against unauthorised access, accidental loss, destruction, alteration or disclosure. These measures include:

• TLS/SSL encryption for all data transmitted between your device and our servers;
• Encrypted storage of passwords using industry-standard hashing algorithms (plaintext passwords are never stored);
• Role-based access controls limiting internal access to Personal Data to authorised personnel with a demonstrable operational need;
• Regular security reviews of platform infrastructure and third-party service providers;
• Logging and monitoring of access to Personal Data for anomaly detection and audit purposes.

In the event of a data breach that is likely to result in a risk to your rights and freedoms, 7ppp will notify you as required by applicable law and will take prompt remedial action.

Subject to applicable data-protection law and the specific circumstances of your request, you have the following rights in relation to your Personal Data:

To exercise any of the above rights, please contact us using the details in Section 17. We will acknowledge your request within 5 working days and aim to fulfil it within 30 calendar days (or such other period as permitted by applicable law). We may need to verify your identity before processing your request.

7ppp may engage service providers — such as cloud infrastructure or analytics platforms — whose servers are located outside Pakistan. Where Personal Data is transferred to a jurisdiction that does not provide an equivalent level of data protection, 7ppp will implement appropriate safeguards, such as standard contractual clauses or equivalent approved mechanisms, to ensure that your Personal Data remains protected to the standard described in this Policy.

By using the 7ppp Platform, you acknowledge that your Personal Data may be processed in jurisdictions outside Pakistan. 7ppp remains responsible for the protection of your data regardless of where it is processed.

The 7ppp Platform is strictly intended for adults aged 18 years and above — or the higher minimum age required by the operator or licence jurisdiction applicable to you. We do not knowingly collect Personal Data from individuals under the age of 18.

If we become aware that Personal Data has been collected from a minor without verified parental or guardian consent, we will take immediate steps to delete that data from our systems. If you believe that we may have inadvertently collected data from a minor, please contact us immediately using the details in Section 17.

The 7ppp Platform may contain references to, or informational context about, third-party platforms, payment providers and gaming operators. These references are for educational and contextual purposes only. 7ppp does not embed third-party tracking scripts from these providers on the Platform, and this Privacy Policy does not govern the data-collection practices of any third-party platform or operator.

If you choose to visit or use a third-party platform referenced in our content — including operators, payment providers such as Easypaisa, JazzCash, Raast or any bank — your data will be subject to that third party's own privacy policy. 7ppp accepts no responsibility for the privacy practices of any third-party service.

7ppp reserves the right to update or revise this Privacy Policy at any time. When material changes are made, we will update the "Last Updated" date at the top of this page. For significant changes that affect how your Personal Data is used, we may also provide additional notice — such as a notice on the Platform homepage or, where you have registered an account, an email notification.

Your continued use of the Platform following the publication of an updated Privacy Policy constitutes your acceptance of the changes. If you do not agree with the revised Policy, please discontinue use of the Platform and contact us to request deletion of your Personal Data.

We encourage you to review this Policy periodically to stay informed about how we are protecting your information. The current version of the Policy is always available at https://7ppp.cam/privacy-policy.

For any questions, concerns or requests relating to this Privacy Policy or to the processing of your Personal Data — including data-rights requests, complaints and consent withdrawals — please contact the 7ppp privacy team using the following details:

If you are not satisfied with our response to a privacy-related complaint, you have the right to escalate your complaint to the relevant data-protection authority in your jurisdiction. 7ppp will cooperate fully with any such investigation.